Our consultants provide customer insight, brand building, strategic guidance and innovation services to clients who choose us because they know what we’re drawing on: our insights, knowledge and expertise are rooted in the rigorous, multi-disciplinary research on which our own reputation has been built.

No other strategic consultancy can call on this range of resources to answer the key questions your business faces today and tomorrow.

All qualitative and quantitative methodologies available

Focus groups / group discussions

Telephone interviews / depths Depth interviews (central location or at their home / office)

Experience in a variety of B2B audiences

Experienced, skilled executive interviewers

We reach the ‘hard to get’ people: directors, senior management, key decision makers

Normally employing large-scale usage & attitude surveys, ethnographic work and expert interviews, we secure deep understanding both of customer needs and how growth, always translated into £-value, can be won. Crucially, recommendations support brand equity and encourage progress. Category owners are left with an authoritative picture of their sector – including usage modes, factors of importance, pain points, decision hierarchies and channel expectations.

Customer research. Market data. Innovation tracking. Trend analysis. New product release. Competitive intelligence. Product retrieval. Our team of consultants offers you strategic vision that balances intelligence, creativity and forward-thinking insight. From market assessment and landscape analysis to portfolio evaluation, concept development and white space identification, OTB Company can give you a fresh viewpoint backed by data and insight you can trust.