Our consultants will help you create an executable plan to meet your goals. Typically involving re-sight of existing knowledge, new research and stakeholder workshops, this plan is a targeted for success. We design agile techniques that capture a true picture of how campaigns performs – also identifying the changes that would maximize impact.

Recognizing ‘one size doesn’t fit all’ we help companies identify meaningful sub-groups, decide which to target and how to engage – typically leveraging demographic, This process takes many forms, depending on whether we're guiding a start-up or a very mature company. Our efforts tend to focus on making sure the format works in a way that supports the positioning, maximizes long-term potential and provides a smooth process for each step.

Outputs are always creative - using everything from social media to traditional and non-traditional methods. Our work spans everything from blank-page idea generation to concept testing and launch/post-launch evaluation. Methods differ according to the task in hand but, typically, we employ Multi-method research programs to identify opportunity spaces, involve key stakeholders in creative workshops, and then stress-test ideas to see how they land with consumers.