469.912.0504
469.912.0504Marketing and selling emerging technology solutions is different. Selling a new idea, a revolutionary product instead of an evolutionary one must rely on a different method because the value is not immediately understood. "I think there is a world market for maybe five computers." - Thomas Watson, president of IBM in 1943. Selling a new idea means understanding the customers problem. It means reaching the right customer at the right time. The old methods of customer acquisition don’t work. Emails are deleted without being opened over 80% of the time. People don’t answer their phones and attendance at conferences is down across the board. At OTB, we have the experience to create a sales and marketing plan that targets the specific market that is interested and is willing to pay for your solution. We create and help you execute plans that lower your cost of sales by getting the right message to the right person at the right time. Set up a 30 minute call with one of our consultants to see how we have helped others and how we can help you.
Start with creative thinking. We guide you through understanding your market, your value proposition and your unique advantages.
Plan your strategy. We work with you based on best practices to minimize your cost of sales while maximizing your revenue and speed to market.
With a detailed plan in place, we help build your websites, create your social media presence, train your sales teams an distribution networks.
Through constant feedback and inspection, we adjust with agility to the consantly changing market, competition and internal capabilities.
North American companies who want to sell to worldwide markets need to have a worldwside view. Customers in other countries want to see that you are dedicated to the unique situations in their market. Sales and marketing approaches and messages that work in the USA do not immediatly carry over to other locations. We have the experience that you need to market and sell in all geographies with a specific focus in India, Japan, China, Korea and European markets.
For many products, the United States is the single largest market. And it is usually the most competitive. Amerians are innundated with markeing messages and sales calls on a constant basis and they have become skilled at ignoring sales attempts. At OTB, we create marketing and sales plans that find the people who need your solution and who are willing to listen to your story. Selling is about telling the right story to the right person at the right time. OTB can help.
